SABRE AWARDS SOUTH ASIA 2025
The SABRE South Asia Awards, is a collaboration between PRCAI and PRovoke Media for over 14 years now, symbolizes engagement, credibility, and relationship-building in PR. This prestigious accolade spotlights campaigns that drive business success, validate strategic communication, and set benchmarks for excellence. For PR firms and businesses, winning a SABRE SA Award signifies industry recognition, showcasing expertise and achievements in PR with pride and reverence.
#PRCAIPROLOGUE EXPERIENCE
SABRE awards South Asia 2025 winners
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Winner
The Undekha Eye Test — Godrej Consumer Products with Eyebetes Foundation, Cumulus PR, Godrej Creative Lab
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Agency CEO of the year
Vineet Handa — Founder & CEO, Kaizzen
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Company of the year
From Stories to Leadership: Building Reputation the Godrej Way — Godrej Industries Group with GIG Corporate Brand & Communications
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The SABRE Award for Superior Achievement in Brand-Building
Green Mahakumbh – Winning the Environmental Challenge! — Coca-Cola India & Southwest Asia with First Partners
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The SABRE Award for Superior Achievement in Reputation Management
Every Miner Deserves to Return Home Safe! — Vedanta Sesa Goa with First Partners
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The SABRE Award for Superior Achievement in Research and Planning
AI for All: Realigning Perception, Reclaiming Recognition — Lenovo India with Zeno Group
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The SABRE Award for Superior Achievement in Creativity
MPL: A Year of Creating Business Impact — Mobile Premier League (MPL)
Company CEO of the year
Amit Khatri — Co-Founder, Noise
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India
Making Healthy Possible in India — Amneal Pharmaceuticals with Ruder Finn Thunder India
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Bangladesh
Empowering Women, Evolving Lives — Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)
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Nepal
Spirofy: Access to COPD Diagnosis — Cipla EMEU
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Sri Lanka
A 45th Anniversary Special Event by SriLankan Airlines (UL) — SriLankan Airlines
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South/Southeast Asia
A Force for Good — Aditya Birla Group
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International
Instruments of Change — Aditya Birla Group with Brandmovers
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Business-To-Business Marketing
Gurugram Crackdown: AI Police Tracking Fake Number Plates! — Staqu Technologies with First Partners
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Corporate Image
From Stories to Leadership: Building Reputation the Godrej Way — Godrej Industries Group with GIG Corporate Brand & Communications
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Corporate Culture & Change
Green Mahakumbh – Winning the Environmental Challenge! — Coca-Cola India & Southwest Asia with First Partners
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Corporate Social Responsibility
The Undekha Eye Test — Godrej Consumer Products with Eyebetes Foundation, Cumulus PR, Godrej Creative Lab
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Crisis/Issues Management
Navigating the Cheese Crisis — Westlife Foodworld - McDonald's India (W&S) with Avian We.
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Digital and Social Media Campaign
#NIVEAForLocal - A Small Business Community Programme — NIVEA India with MSL India
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Diversity Communications
Change the Game — Aditya Birla Group with Brandmovers
Employee and Workforce Engagement
Celebrating You — Diageo India with Burson Genesis
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Employer Branding
Reverse Interview — Providence India with Burson Genesis
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Financial and IPO Communications
Vedanta Limited – A Year of Transformation — Vedanta Limited with Adfactors PR
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Integrated Marketing
Gatorade Turf Finder Powered by Google Maps — Gatorade - PepsiCo India with Edelman India, Leo India
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Marketing to Consumers (New Product)
A Milky Verse - Launch of Godrej My Farm — Godrej My Farm with Godrej Industries Group's Corporate Brand and Communications Team
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Marketing to Consumers (Existing Product)
Durex The Birds and Bees Talk — Reckitt with Avian We.
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Media Relations
From delivery to defense: Transforming Akamai from a CDN player to Security & Cloud powerhouse — Akamai with Archetype India
Public Affairs/Government Relations
Safe Blood, Safe Lives — Thalassemia Patient Advocacy Group with Avian We.
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Public Education
D-KYC: Don't Know Your Customer — Digi Yatra with Value 360 Communications
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Special Event
Great India Drive: Unveil The Unseen – India Unchartered! — Hyundai Motor India with First Partners
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Emerging Markets
The Lighthouse Project — Mondelez India with Value 360 Communications
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PR Aspirant/Student of the Year
WeArePR: Invisible Architects — Tanushree Sengupta, Xavier Institute of Communications
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Associations
#SugarToSustainability — Indian Sugar & Bio-Energy Manufacturers' Association (ISMA) with Media Mantra
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Consumer Products/Services
Colgate's Oral Health Movement — Colgate- Palmolive with MSL
Fashion & Beauty
Godrej Professional Spotlight - A Platform Celebrating and Empowering Hair Stylists — Godrej Professional with Godrej Industries Group
Financial & Professional Services
The Legacy & Leap: Powering India’s Workforce for 25 Years — Teamlease Services with Value 360 Communications
Food & Beverage
Project Hilldaari — Nestle India with GCI Health a Burson Company
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Healthcare
Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy — AstraZeneca with SPAG FINN Partners
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Industrial/Manufacturing
Every Miner Deserves to Return Home Safe! — Vedanta Sesa Goa with First Partners
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Media, Arts & Entertainment
Celebrating Acceptance — Godrej L'Affaire with Godrej Industries Group
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Mining and Extractive Industries
Iron Ladies India 3.0 – The Making of Iron Ladies! — Vedanta Sesa Goa with First Partners
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Not for Profit
The Undekha Eye Test Campaign (Unseen Eye Test) — Eyebetes Foundation and Godrej Consumer Products with Cumulus PR
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Public Sector/Government
D-KYC: Don't Know Your Customer — Digi Yatra with Value 360 Communications
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Startup Communications
Sextember by Bold Care — Bold Care with Value 360 Communications
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Technology
From Pixels to Principles: Adobe's Ethical AI Journey — Adobe with Ruder Finn
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Travel & Leisure
The BIAL Experience I Terminal 2, BLR Airport — Bangalore International Airport – BIAL with Avian We.
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Experiential Marketing - Winner
The Undekha Eye Test — Godrej Consumer Products with Eyebetes Foundation, Cumulus PR, Godrej Creative Lab
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Experiential Marketing - Certificate of Excellence
Levi’s x Dil-Luminati India Tour 2024 — Levi Strauss & Co. with PR Pundit Havas Red
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Experiential Marketing - Certificate of Excellence
Nautical Trail - Celebrating India's Maritime Heritage — Hyundai Motor India with First Partners
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Earned Media Digital/Print Media - Winner
Gatorade Turf Finder Powered by Google Maps — Gatorade - PepsiCo India with Edelman India, Leo India
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Earned Media Digital/Print Media - Certificate of Excellence
A 45th Anniversary Special Event by SriLankan Airlines (UL) — SriLankan Airlines
Earned Media Digital/Print Media - Certificate of Excellence
India from the prism of Localization: Building a brand story with Viksit Bharat’s Vision 2047 — GE HealthCare with Ruder Finn India
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Earned Media Digital/Print Media - Certificate of Excellence
Sprite Joke In A Bottle — Coca-Cola India with Weber Shandwick
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Earned Media Broadcast Media - Winner
Birla Opus: Challenger turns disruptor — Aditya Birla Group with AdFactors PR
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Earned Media with Influencers + Communities - Winner
Ice Stupas: #WaterWonders – Save Water like Ladakh! — HDFC Bank with First Partners
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Earned Media with Influencers + Communities - Certificate of Excellence
Serving for the Girls - Transforming lives in Assam’s Remote Villages Through Sport — Mobile Premier League (MPL)
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Persuasive Content - Winner
Steel of India — Jindal Steel and Power
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Persuasive Content - Certificate of Excellence
Attracting Endowments through Research Excellence — BITS Pilani with Burson Genesis
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Persuasive Content - Certificate of Excellence
Project Hilldaari — Nestle India with GCI Health a Burson Company
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Sponsored & Paid Media Product Placement - Winner
Safe is Sexy - India's First Shadow Art made from Condoms — KamaSutra with Godrej Industries Group
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Sponsored & Paid Media Digital Marketing/Advertising - Winner
Choose Your Changi Adventure — Changi Airport Group with MSL
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Social Media & Community Management Social Visual - Winner
Change the Game — Aditya Birla Group with Brandmovers
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Social Media & Community Management Social Visual - Certificate of Excellence
Aangan Se Aasmaan Tak — Gates Foundation India with Organic by MSL
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Social Media & Community Management Social Visual - Certificate of Excellence
Celebrating Acceptance — Godrej L'Affaire with Godrej Industries Group
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Social Media & Community Management Social Visual - Certificate of Excellence
Instruments of Change — Aditya Birla Group with Brandmovers
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Social Publishing / Blogs - Winner
10 Years, 10 Crore Smiles – HDFC Bank Parivartan – A Decade of CSR — HDFC Bank with First Partners
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Owned Media Websites & Mobile apps - Winner
Seva Hi Saadhna Hai — Adani Group
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Owned Media Websites & Mobile apps - Certificate of Excellence
Empowering Women, Evolving Lives — Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)
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SR, ESG and DEI Reporting - Winner
Jo Jode Wohi Samajhdaar — Aditya Birla Group
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Annual Report - Winner
Reliance Industries Annual Report — Reliance Industries
Documentary Film and Video - Winner
Great India Drive: Unveil The Unseen – India Unchartered! — Hyundai Motor India with First Partners
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Documentary Film and Video - Certificate of Excellenc
Green Mahakumbh – Winning the Environmental Challenge! — Coca-Cola India & Southwest Asia with First Partners
Documentary Film and Video - Certificate of Excellence
Ice Stupas: #WaterWonders – Save Water like Ladakh! — HDFC Bank with First Partners
Tools and Tactics AI/Virtual Reality/Augmented Reality/Immersive Technology - Winner
Immersive Technology in Social Impact Storytelling: A 360° VR Journey of Women in Fisheries — Reliance Foundation
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Tools and Tactics AI/Virtual Reality/Augmented Reality/Immersive Technology - Certificate of Excellence
Gurugram Crackdown: AI Police Tracking Fake Number Plates! — Staqu Technologies with First Partners
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Tools and Tactics Audio: Podcasts + Music - Winner
Cricket Connects: Beyond the Game — Wise with 80 dB Communications
Tools and Tactics Audio: Podcasts + Music - Certificate of Excellence
Instruments of Change — Aditya Birla Group with Brandmovers
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Real-time Engagement Winner
Tray It Right - A Traveler’s Quest for Airport Hygiene — Anand Nichani with Concept Public Relations India
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Real-time Engagement - Certificate of Excellence
D-KYC: Don't Know Your Customer — Digi Yatra with Value 360 Communications
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Data in Campaign Planning and Development - Winner
AI for All: Realigning Perception, Reclaiming Recognition — Lenovo India with Zeno Group
HIGHLIGHTS
